When my children were young, I treated them to a visit to the Goldfish Mobile. Although they didn’t ride in it, they had a blast climbing all over the cracker-shaped vehicle. The drivers assured me that it’s surprisingly stable, with no concerns about “fishtailing.” Even a Girl Scout I interviewed expressed her delight, saying, “I want to eat the whole truck.”
Mobile ads work, which is why you can trace their legacy all the way back to horsedrawn Moxie Bottle Wagons. Remember Moxie? I know, neither do I. Other early entries include a truck touting Pep-O-Mint Life Savers (1918) and the famous Zippo Car, constructed around a very embarrassed 1947 Chrysler Saratoga. The original is lost, but a faithful recreation is on the road.
Car peel out.
Research assistance was by Madeline Horrigan. And here’s some video on kids going nuts over the Goldfish Mobile:
